Social media is increasingly becoming an important and influential medium in today’s recruitment industry. Whether it’s for marketing strategy, for hiring or even for talent management within an organization, social media has a huge role to play.
Companies that focus on offline or other integrated marketing approaches are now shifting towards new strategies. They are exploring various social media platforms as a marketing and recruiting tool, but also as a talent management equipment and even drive employee retention.
But, how are companies making the best use of social media to retain employees? What kind of talent management practices are they implementing to ensure long-term employee retention that too, through social media?
Let’s take a quick look at the following paragraph for a better understanding:
#1. Facebook, Instagram, and LinkedIn
The best ways of talent management and thereby retaining employees, in the long run, happens to be the use of social channels like – Facebook, Instagram and LinkedIn and even Twitter. The liberty to allow employees to use social channels at work creates a sense of belongingness among them. This can gradually drive employee engagement and encourage them to make relevant social postings related to work and company culture. It can also build transparency and interaction between employees by pushing them to share and comment on social posts.
#2. Use of Google Analytics
Google Analytics is a web analytics service offered by Google. This tool helps in tracking and reporting website traffic on both – desktop and mobile. By getting an insight into employee behavior and the pattern of usage on a company’s intranet, businesses can get an insight into employee’s style, preferences, and habits.
For example, those who love to click themselves at Corporate Social Responsibility (CSR) events updates, might be worth approaching to take the lead in CSR activities of the company.
These kind of movements will enable organizations to indulge in proper talent management practices and therefore, retain employees in the long run.
#3. Identifying KOLs or Key Opinion Leaders
In the recent years, it has become more important in identifying key opinion leaders or KOLs in businesses able to drive effective marketing strategies through social media channels. KOLs help enhances communications within an organisation—both internally and externally. These include posting on Facebook, Instagram, Twitter and LinkedIn. Even blogging goes a long way in these terms. These regular social postings have the ability to drive followers on social media, boost likes, comments, and shares.
By identifying KOLs in business, it helps organizations and employees to be more engaged in what they do and who they work with; and automatically help drive engagement of other employees to a considerable extent, especially those who follow them closely.
With the above information being revealed, it can be said that when employees are more engaged on social media channels, they can drive success to a great extent. It not only ensures proper talent management on the part of the organization, but it also helps in increasing corporate and personal brand awareness, which further triggers jobs and prospective candidates.
Being active on professional platforms like LinkedIn makes employees more reliable and well-informed about the recruitment market which helps to advance repute and trust. With these successes, it is often easier to drive employee retention.
There are various other ways by which internet tools and social media can foster employee retention, and this will only keep developing in the forthcoming years as more social platforms become accessible to all.
Organizations should continue to put greater importance on driving these initiatives internally to sustain their businesses as well as promoting the same externally.