social job search

Khushboo Kaushik is Content Manager at CareerBuilder India. Her expertise of writing can be uncovered in areas- Employer Branding, Recruitment Trends, Employee Engagement, Tech in HR. Also, a lover of poetry & art. Reach out to her at

The web is your resume. Social networks are your mass references.” Vala Afshar, Chief Digital Evangelist & Author of The Pursuit of Social Business Excellence.

Today, social media has become so prevalent that not only job-seekers are looking up to social job search but even employers are devising popular social platforms such as Twitter and Facebook to enhance their hiring strategies. So, if a candidate has followed a travel page and tweeted about his interest in nature, if he has answered a question on Quora related to marketing or he has written Facebook statuses, which reveal how passionate he is about Football, s/he can get an interview call. Recruiters today indeed are tabbing new ways to actually bring best talent, which might not be visible on thousands of resumes but on a social media profile, they are most active upon. Sounds unlikely? However, ‘Belong’ startup has actually extended its traditional recruiting system.

Story of Belong Startup

Incepted in 2014 by four founders Rishav Kaul, Vijay Sharma, Saiteja Veera and Sudheendra Chilappagari, the startup was formed to boost the conventional hiring process with the use of technology.

According to Rishav Kaul, “ Hiring has been very cliched in India since ages. You give your resume to a friend or post it on the portal. Companies hunt specific matches through the listed tags and skills and maybe the LinkedIn profile. But we wanted to highlight aspects of a candidate which one doesn’t write on a CV.

By this we understand that the recruiting world is using a more personal approach to fetch candidates who are contributing to social media channels in some or the other way. Recruiters today get more impressed with candidates who make use of social job search platforms such as LinkedIn, write eye-catching blog posts, talk about a latest movie release on Quora, or express their views about a technology product on Facebook. This is how candidates reveal more about themselves and their passions. That does not mean, recruiters do not want the requisite skills for a specific job role but companies like Beyond scrap such profiles through a meter that identifies how likely these candidates are to work for a company. They further send conversational emails to candidates hoping that even candidates may not accept the job but they do have chances to consider the job. With company’s easy to manage dashboard, recruiters segregate candidates into categories- contacted, consideration, replied, offer accepted and similar. The ultimate objective being the same- making recruiting innovative for themselves and engaging for job-seekers.

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Here, we are just not talking about the traditional job-seekers. However, covering all the candidates searching for jobs at all stages. Social media works as a powerful tool to assess a candidate and helps recruiters to quickly determine whether s/he will fit in the role or not. Social job search hence never ceases, and candidates must know how their today’s presence on social channels can affect their job search in future.

Learning the rules of social job search – Tips from HR

social job search
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Rule No. 1: Join the club

Love cooking and want to work as a chef in the hospitality industry? There will be a number of social groups for that. Join online forums and communities that allow you to know about industry trends, connect with industry leaders and share your views in the domain so that people know how much passionate you are for the field.

Rule No. 2: Show that you are social  

Not everyone is an influential blogger or a motivational speaker. However, you can still demonstrate your passion by being socially active on your social job search. Tweet your favourite authors, industry specialists and retweet with crisp liners. Publish Facebook posts in groups showcasing your keen interest and also like, as well as, share others’ posts. Whether it is LinkedIn, Pinterest, Twitter or Facebook, the more you will make yourself appear to the social world, the more you will come into the eyes of employers who are looking out for passionate and not just skilled employees to become a part of their strong and creative teams.

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Rule No. 3: Connect with employers.

You tweet, post, share and like but the right people can’t see you. Make sure you are connected with your target employers by either following their professional pages or sending them friends requests or by tagging them in your posts. Connect with HR on LinkedIn, CEO’s on Twitter, industry speakers on Facebook or Quora, the ocean of social media is massive. Once the employers would realize you are following them, and your social job search is active, they will assess your earnestness to work with them.

What’s Next?

The power of social job search is such that it paves the way between a job-seeker and employers. How a single tweet, post, blog, share, can land you into a job? Experience it by following the above three rules. Once the door of your choice is open, nobody can stop you from getting your next dream job.

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