Standing out from the crowd and offering a good career option to job candidates, is increasingly becoming a challenge for companies looking to hire top talent. It goes without saying that today’s employees are somewhat less loyal, especially millennials and choose to switch jobs every two years.
Today’s employees have lot more choices, and most importantly, they have more power than ever when it comes to job search. Modern-day workers are more demanding and want to see evidence that a company is also right for them to work.
Needless to say that this kind of an attitude among employees make it competitive for businesses to invest in the employer branding strategies.
Building an attractive employer brand is not just about attracting a few people to your current job vacancies. Instead, it is a long-term effort to position your company as an influential brand to which employees can relate to and be a part of it.
At the end of the day, the candidates want to feel a sense of synergy between what they stand for and what organisation exemplifies. And developing a clear employer brand that holds significance.
In 2017, what are the major trends that are going to define employer branding strategies? Let’s take a look:
In this new era of digitisation, even employer branding is expected to grow and become even more important for companies. So, what are the trends in employer branding that would dominate 2017?
#1. Authenticity and personalization will continue to stand the test of time
In this digital age, it can be tough for companies to differentiate between their employee brands. However, a company must focus on its employer branding activities, so it can reach out to a larger audience and also tap good talent. Every company has a distinctive culture and unique community, and this is what they should leverage upon.
The starting point of building a good employer brand is to take the feedback from existing employees. If you can successfully ground your employer branding in the ideas and the stories of your existing employees, then it will give you an unimpeachable authenticity.
Personalization will also play a significant role in the process of employer branding in 2017. You need to build interest in the candidate at an initial level, whether through your website, blogs or even meeting a member of your organisation face-to-face and consulting about it. Such a move will eventually ensure in working towards and building a good brand for your company.
#2. The rise of multi-generational workforce will affect employer branding
It is critical to remember that modern workforce is more multi-generational and with Generation Z, Millennials, Generation Xers and Baby Boomers work side by side.
The demands and expectations of each of these generations will drastically differ and employers will have to consider how to solve this. The benefits and packages offered by the company must be attuned to the like and benefits of all. For example, Millennials and Generation Z might respond to Instagram and Snapchat content, but Baby Boomers might be more comfortable with a typical website.
#3. The rise of gig economy will have an impact on employer branding
Industry experts are also of the opinion that the increase of a gig economy will have a huge impact on employer branding. It is evident as companies begin to embrace new ideas and new recruitment methods, they need to focus on changing their employer branding methods as well. It is essential for companies to embrace new employer branding strategies.
In present times where a drastic change is about to sweep across workplaces, companies need to shift focus on redefining their employer branding strategy. These strategies need to be developed in such a way, so as to ensure they not only uphold a positive image of the company but also end up attracting top notch talent.
In future, challenges and opportunities will be swathed up together, and the enterprises that succeed will be those that are best able to implement tools and concepts and silhouette their employer brand in a dynamic and a technologically-driven environment.