Khushboo Kaushik is Content Manager at CareerBuilder India. Her expertise of writing can be uncovered in areas- Employer Branding, Recruitment Trends, Employee Engagement, Tech in HR. Also, a lover of poetry & art. Reach out to her at

Recruitment has always been a challenging task that has now become more complicated with the size of businesses that is unexpectedly larger. Businesses have gone global and even a small scale organization has more number of employees than a large scale business of yesteryears. Of all the recruitment challenges, letting people know about the job openings in your organization is a tedious one. Choosing a premium method is not always a right decision when employers have budget constraints. There are some other best ways where you don’t need to spend money.

Various social media channels have become best tools for publishing jobs and creating awareness about your company/brand. Absolutely, they are free which are accessible to trillions of people around the globe. The reach of social platforms like – Facebook, Twitter, Youtube and Linkedin is remarkable. Of course Linkedin has also become the preferred choice for professional people today, but you will be able to utilize it fully with its premium feature.

Over the recent years, Facebook has has outperformed over all the other social media platforms as far as creating job awareness amongst job seekers. Recruitment via Facebook is a new phenomenon! The popularity among people and mobile accessibility has made Facebook one of the most used social media platforms. There are certain ways to use Facebook as a tool to publicize job openings in your company – creating a company page is the best way to maintain the social existence at one end, and on the other hand, you can utilize it for creating awareness for open positions. Besides this, you can join multiple relevant groups where companies openly talk about available vacancies and job-seekers can directly reach out to the multiple employers with the provided information (company name, address, phone number etc).

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How Facebook is helpful for recruiters in finding out the right talent, let’s visualize through this amazing infographic launched by CareerBuilder India:

Recruitment via Facebook

Hope you liked the above infographic. Share your valuable feedback about Recruiting through Facebook



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