What is Employer Branding?
Employer branding is the process of promoting an organization as an employer of choice to a desired group. As an exercise, the process facilitates a company’s ability in attracting, recruiting and retaining employees that helps in overall achievement of a company’s business.
Why is Employer Branding Required?
For an effective brand promotion, a company can only attract current and future employees if it has an identity that it is credible, relevant, distinctive and also aspirational. that in order to achieve this, extensive research needs to be conducted so as to ensure that the employer’s identity gets addressed to top talents and management as well.
Of late, the concept of employer branding has grown considerably and has become one of the major concerns for employers. Therefore, it goes without saying that more and more companies are resorting to employer branding not only in order to tap the best talent but also ensure proper business growth.
6 Employer Branding Strategies
At the time when jobseekers have a vast information at their disposal, it is important for employers to build up a proper branding program. Let’s take quick look at some of the employer branding strategies for 2016
Strategy 1: Use Data to Improve Your Employer Branding Strategy
It is said that you cannot improve what you do not measure. It extends to the realm of employer branding as well. So it is important to keep tracking employer brand related performances and keep a track social media, content marketing, career site traffic and conversions. Remember to make proper use of these channels and ensure that you are able to show the value of your efforts.
Strategy 2: A Strong Social Media Presence
Social media has become a part of our everyday lives. Needless to say social media has a prominent role to play in our daily lives when it comes to employer branding. Getting social media in the context of employer branding in the correct way is an incredible opportunity. Using social media as an amplification, proper engagement and a relationship-building tool is an essential branding strategy.
Strategy 3: Focus on Employer Brand Building Content
An employer may have a great place to work. But how will they communicate that to the world? How about implementing some strong content marketing strategies? Types of content that you can create in these segments may include employee testimonials and day-to-day blog posts on a lot many other things encompassing the life of an employer or an employee. If done in a proper manner, then this can be the perfect addition to your content marketing strategies.
Strategy 4: Do Something More—a Little Above the Status Quo
All talent acquisition teams look forward to hire the best talent. But we do not see often that employers are doing something different. Opt to do something different—think out of the box and introduce something new in order to tap new talent.
Strategy 5: Get rid of the Traditional Form of Site Experience
Career site and appearances have become a matter of concern in the recent past. You must be aware that how does it feel to move from a highly-designed homepage to another which is not designed completely and carefully. For some or the other reason, career sites are not given as much importance they are supposed to be given despite being the top source of hire.
Your career site gives you an opportunity to uphold why people would like to work here. Also keep in mind, what needs to be considered before you tell your story at the homepage. Opt for the Applicant Tracking System (ATS) that gives a better idea and also provides a better way of dealing with jobseekers.
Strategy 6: Create an Environment Where People Want to Work
Finally, last but not the least as an employer you must be able to create an environment where everyone would love to work. Having people want to work—is probably the best employer branding strategy.
All of the content, social media and PR activities will not fall in place unless and until you have a great workplace. For this you need to work on employee satisfaction to a great extent and ensure that they are satisfied and happy at their workplace.
From onboarding to offering a work-life balance along with competitive benefits and salary packages, it is essential that you offer growth opportunities, thereby ensuring proper talent acquisitions. Presently, employers need to be more aware about their brand and work towards vigorously. In 2016, be sure to share communication strategically in order to capture future talent.
Hope you enjoyed reading this blog. Please feel free to share your feedback with me @ firstname.lastname@example.org or directly reach to us at Careerbuilder.