A professional writer and passionate blogger, Sampurna has been lending her expertise to the online world by penning articles, guest posts and blogs on career, business and employment for a quite some time now. She also an avid reader; loves travelling and photography.

The overall process of recruitment has undergone several changes over the passage of time. Today’s organizations are more inclined towards implementing proper recruitment management systems (for instance, career site, recruitment video, social hiring, etc.) and ensure that they hire the perfect candidates for vacant positions.

However, recruiters need to come up with new ideas often to be in tandem with the changing times. One of the latest recruitment management systems resorted to by present employers comprises launching of recruitment videos. Recruitment videos are creating ripples within the domain of hiring and are powerful means to tap potential candidates.

So, what are the best ways to make an excellent recruitment video? Here’s a look

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1. List the most attractive thing about your company

First things first. As an employer, you need to list the most interesting thing about your enterprise so that you can attract a substantial number of candidates. Assemble some experienced leaders from your organisation and ask them to come up with some great ideas about the best aspects of your organization. Why should employees work for you and why should new hires consider applying for a job in your organization? What are the benefits and perks that you offer that would motivate a candidate to join your organization?

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2. Prepare interview questions that relate directly to your list

Understand that good recruitment videos must be authentic and must include facts about every aspect of your organization. As an employer, the key is to create a form of natural conversation that will have a direct impact on the job seekers. Remember that you are trying to provide an insight into your company and job seekers will necessarily evaluate you on that basis. So, make sure you include the following questions:

=> Can you describe the diversity of employees and why does it matter?
=> What makes it a great work environment?
=> How would you analyse your fellow employees?
=> What are the benefits of having a closed and supportive workforce?

3. Add impressive visuals that support your company’s success

It is essential to bring out to candidates how far have you succeeded as an organization. Video content is a great way to showcase company’s success and reach out to a large number of audiences. Make sure that you add strong visuals that are entertaining as well as informative about your firm’s success and culture.

This kind of approaches will help attract a significant number of job seekers who will end up applying for positions in your organization.

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4. Develop a compelling story about your company

While working on a recruitment management strategy such as developing a recruitment video, ensure that you develop a compelling story about your company. Staffing firms need to focus on this very aspect of creating an excellent video that narrates a compelling story about your organization, staff and culture. More compelling the story, more professionals it is bound to attract.

Recruitment videos are the latest buzz within the recruitment domain and organizations are resorting to this idea. So, if you are an employer and looking towards developing recruitment videos, now you know what to do.

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